Title this

If I see one more otherwise intelligent person using "isle" where they mean "aisle" ... I may have to choke a bitch.

Unless your supermarket is comprised of some kind of magical fucking archipelago, the word is AISLE. 
A-I-S-L-E.

Copious misuse of "isle" aside, read this, it's pretty great.

Also have this:

WHAT. WHAT ELSE DO YOU WANT. JESUS GET AWAY FROM ME.